Market analytics
Success Story A change is the organization's businesss model required a change in technology.
As the organization’s business model changed from print directory publisher to management of an online destination site and industrial website services, the current IT assets, including the Sales Tools in use by a sales force of approximately 350 independent contractors across 50 territories in the continental USA and Canada, had become increasingly constrained by an inflexible and obsolete application architecture and design. Changes made to the system to support changing business practices were proving to be expensive, risk prone and faced the challenge of reconciling the sale of online services with legacy data structures that supported a print business model, thus leading to the decision for its replacement.
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