All of your employees, in fact everyone you know, has at least one mobile device. The problem is that everyone carries a different one - with a different operating system, framework, processor, size, navigation etc. This fragmentation, however, comes with the territory.
Whether its your field sales force or site / branch managers or warehouse supervisors - having timely information delivered where it's needed can bridge the gap between being efficient and being effective. This commandment becomes ever more important for those who're responsible for the business - a well designed mobility solution helps you keep your finger on the pulse of your business (literally!).
There are tons of mobile devices - phones, PDAs, eBook readers, POS devices; you may even want your employees to be accessible via their favorite gaming consoles. Your mobility strategy should encompass as many of these devices as are relevant to your business or your customers.
Although with a different form factor, screen size, memory/processor constraints .... the list goes on. Your mobility strategy should not be about creating mobile applications in silo, neither should it be about enforcing a standard operating environment or any such device limitations. At Orion's mobility studios, we believe in reusing your IT investments and building your mobility strategy around your existing IT services and infrastructure - remember, you're just adding another device to the mix.
Neither can your IT systems. There will always be a need for integrating with or accessing 3rd party services / applications. Your IT strategy in general and mobility strategy in particular should be able to integrate well with any 3rd party service, data or application providers.
It's a proven fact that people are more productive in a well balanced environment. Some proponents of "Enterprise 2.0" suggest providing collaborative tools in enterprise IT systems. Although this might not always be advisable in a web or desktop based information system - the mobile medium can really benefit from this thought 2.0. If your employees can access targeted content like news, weather, company blog, industry / ceo podcasts etc. from within your mobile application; they will not only be up-to-date with latest information, they will be able to consume this information during their down-time (in the train?). The results are obvious.