Orion created a comprehensive digital guide that explores key locations and characters that appear throughout HBO’s Game of Thrones series, which serves both novice and die-hard fans of George R. R. Martin’s epic fantasy novels in which the series is based on.
From Bearings to Treasures
Orion created the digital guide to orient those unfamiliar with the characters, families, houses and territories described in this complex series. At the same time, the feature serves to satisfy the insatiable appetites of the creator’s long-time fans by providing in-depth, exclusive information related to the books and HBO series. The user experience bridges the gap between new viewers and existing fans of the popular book series, while simultaneously introducing all viewers to HBO’s perspective on the story.
Taking a Closer Look
Orion approached the feature as a dual-mode experience by segmenting the content into two areas: 1) Map and 2) Guide to the Houses. Emphasis on familiarity and ease of use were critical to the interaction model; the GOT map contains rich detail that encourages exploration on many levels. Multiple zooming layers expose more information on location, characters and events upon magnification. The GOT guide to the houses exposes the complex, intertwined relationships between each character, thus weaving an endless narrative path between people and places.
Defining the Visual Voice
Visual research was critical in defining the visual aesthetic. Current fans of the book were familiar with a particular design style from book covers, merchandise and fan art, while HBO created a gritty signature look for the series. It was challenging to embrace and extend both visual languages into a single design voice that accommodated the user interface.
Orion designed and built the final product as a cross-platform viewing experience that works seamlessly on all screen platforms. Additionally, a fully integrated deep-linking strategy enables “like-ing” and linking individual detail pages to align with the series’ social strategy. Other notables include:
- Cross platform guide to the series locations, events and characters
- Custom map enables users to zoom in on locations associated with certain events
- Deep-linking URLs that allow for sharing and tracking individual views