In “Behavioral Design Makes it Easy to do the Right Thing,” author Jeff Link speaks to industry leaders about how behavioral design explores the psychological motivations behind user experiences in order to develop functionalities and features. Orion’s EVP of Experience Design Mimi Young weighs in on how to enhance user experiences and better serve business outcomes.

“It’s not just a design process . . . It’s a process of working with organizations and individuals. How do we work with product owners to make it work, and to address their specific needs, but also, keeping in mind, we’re sort of the torch bearer of a particular user and want to create an overall, unified experience?”

Mimi later discusses Orion’s approach for redesigning the Rochester Institute of Technology (RIT) website, specifically highlighting the purpose of interviews, research, and analysis.

Read the full article on Built In.

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