Jeff Piazza
SVP Experience Design

Jeff was a founding partner at Behavior before moving the company to be a division of Orion Innovation. He is a much sought-after creative practitioner that consistently brings a unique combination of graphic design, motion graphic, and usability adeptness to all his endeavors. As practice lead for the Visual Design discipline, Jeff guides the creative vision on projects for such clients as American Museum of Natural History, BusinessWeek, Cablevision, HBO, JPMorgan Chase, National Geographic Channel, The New York Times, and Oprah Winfrey Network to name a few.

Prior to founding Behavior, Jeff worked as a broadcast designer at CBS and in marketing and promotions at Hearst Publications.  His growing interest in interactive media brought him to the pioneering design studio i/o 360 followed by Rare Medium where he worked as a lead designer for such top brands as Microsoft and XM Satellite Radio.

Jeff has spoken at events for the American Institute of Graphic Arts and Edgewise and has been a guest critic for Parsons School of Design. His award-winning work has been featured in such publications as Communication Arts, .Net, Print, and Graphis. Jeff also co-designed “Text.ure,” an interactive nonlinear storytelling experiment that has been inducted into the San Francisco Museum of Modern Art’s permanent collection. “Text.ure” went on to receive the Silver Medal Award for the I.D. Magazine Interactive Media Design Review. 

Jeff received his BFA from The Cooper Union for the Advancement of Science and Art and graduated with a concentrated study in design and photography.

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