The following is an excerpt from an article written by Farrell Keeling for empireofthekop.com
Sports Business Journal describes one of the group’s ‘core offerings’ as being its ‘Stadium as a Service’ product which practically focuses on supporters and supporter experiences.
This has been reflected in CEO Raj Patil’s statement acknowledging the partnership with the Reds, as relayed by PR Newswire: “We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams.
“We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights.
“This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients.
“We’re also very excited about the impact LFC’s global platform will have on our brand.”
With Anfield set to play host to 61,000 fans, courtesy of the revamped Anfield Road End stand, the arrangement couldn’t have come about at a better time.
