Overview Our Capabilities Our Approach Our Results Related Work Related Insights
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The most thoughtful products anticipate what you need and when you need it. Our product design approach addresses essential experience design solutions relevant to all products, while recognizing beauty is in the details.

OUR CAPABILITIES
Designing products for real people
CX Evaluation & Optimization

Analyzing the customer experience across the user journey in order to identify and prioritize where best to put improvement efforts for the greatest impact.

Learn about our CX Product Assessment
Onboarding

Designing for ease of use and a feeling of accomplishment and satisfaction to ensure the reduction of drop-offs, completion of tasks, and a lasting positive impression.

Wayfinding & Discoverability

Successfully architecting information discovery to accommodate for multiple means of wayfinding, including navigation to support surgical, casual and assisted modes of movement within a digital system.

Dashboards & Data Visualization

Tracking, managing, and directing people, data and processes for productivity, efficiency and ongoing positive outcomes, while enabling data to lead to insights for more informed decision-making.

Mobile Application Design

Crafting native, cross-platform, hybrid and HTML 5 B2B and B2C mobile applications of any scale and complexity.

Accessibility Design

Integrating WCAG accessible requirements at the beginning of the process (as well as re-factor existing experiences), designing with intention to meet the needs of all users—with and without impairments—and testing/iterating with real users to improve product experiences and ensure 508 compliance.

OUR APPROACH
Human Design Principles
Provide Context

Help users quickly orient themselves to their projects, tasks, documents, and deliverables.

Guide Users

Minimize information overload by providing users with guidance while displaying only those tools applicable to the current task.

Summarize & Prioritize

Summarize data, workflow steps, and status while highlighting critical items.

Optimize for Efficiency

Provide easy ways for users to group redundant tasks together to save time and effort.

Manage Information

Facilitate an intuitive modular system to organize, personalize, discover, and manage information.

OUR RESULTS
“Upon launch of the product, Kasina listed Royce Funds as #3 in the top ten list of Online Leaders in Asset Management ahead of heavy hitters such as Vanguard, Allianz Global Investors, JP Morgan, Fidelity Investments, BlackRock, Franklin Templeton Investments, and Deutsche Asset & Wealth Management.”
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