Although digital transformation was seen as a luxury for financial services companies in the pre-pandemic era, today it’s a necessity for every organization in the industry. Global investments in digital transformation are on track to reach $1.8 trillion in 2022, a 17.6% increase from 2021. And it won’t stop there: spending is expected to double by 2025. While many financial institutions focus on implementing the latest cutting-edge technology, many overlook the importance of creating holistic B2B and B2C experiences, important differentiators for businesses.
Customer experience (CX) is at the very core of digital transformation. The digital-first mindset has raised the expectations of every consumer looking for a simple, fast, and personalized digital experience. Orion’s Financial Services Leader, Anoop Gala shares his perspective on how holistic digital transformations can create human-centered experiences.
Click here to read the full article on Finextra.
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