The client is an industry leading fintech investment platform that empowers advisors and small firms to work with client investors by providing tools and educational content for meeting their financial wellness goals.
Challenges
The client’s advisor platform technology was dated and slow with a dated website and static pages to manage portfolios and interact with advisors.
The client wanted to create a comprehensive platform for financial wellness that saves advisors time, facilitates conversations, and supports customized service to investors across the wealth spectrum. The requirement was to build a compelling, data-driven Advisor/Investor digital wealth management experience that was reliable, scalable, and fast.
Solution
The solution had to merge all the front-end capabilities into the advisor platform with a total redesign and a new user experience. It also had to support 24-hour processing.
The client partnered with Orion to reimagine advisor journeys, deliver data-driven engaging digital experiences, and modernize the custody platform. This initiative would complement product development efforts for the client’s advisor portal and custody platform.
Orion designed and developed a digital wealth platform that enhances the way advisors’ prospect, onboard, advise, build, purchase, monitor, and service investment accounts. The platform easily integrates with existing tools, supporting the advisor journey end-to-end with reliability, flexibility, and scalability to grow and evolve with the ever-changing investment landscape for years to come.
Orion went through multiple streams of exploration, workshop, conceptualization, and production, running simultaneously to identify the interconnected impact of all decisions across established segments of the reimagined digital experience. We setup a foundation squad and well-formed feature-based teams comprised of onsite and nearshore team members with full-stack engineers and domain leaders across the US, and Mexico.
The solution team needed to be extremely nimble as priorities shifted many times.
The solution included:
Digital Experience, Product Strategy, and Design
- Foundational design system to generate wireframes, low and high-fidelity designs
- Rapid prototyping to incrementally drive digital product strategy and roadmap
- Fully formed team comprised of researchers, designers, and full-stack engineers
- Lean and fast-paced UX and product development
- Closed-loop validation with user groups
Approach to Data-driven Digital Platform
- Modern platform-driven architecture — one that is a scalable, extensible with muti-tenant business model
- Product-centric integrated execution and delivery model
- Custody platform modernization through app re-platforming, microservices, and cloud transformation
- Domain-driven design model aligned to technology requirements
- Design and development of the advisor insights and end-to-end data flow features backed by a technology roadmap and deployment strategy, including key technology dependencies and timing to help prioritize the features
- End-to-end data flow powering content strategy and advisor insights
Impact
The platform built by Orion improved stability, enabled real-time processing, increased scalability, strengthened controls, and improved customer experience. The client now has a:
- New modern platform with a scalable and flexible architecture,
- Compelling and intuitive experience that aligns with their defined advisor and investor journeys, and
- Data model and analytics to support data-driven user experiences.
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