Home / Perspectives / Built In: Behavioral Design Makes it Easy to do the Right Thing Want to learn more? CONTACT US Contact Us Work Email* Company*First Name*Last Name*What can we help you with?*How did you hear about us?*I agree to receive marketing communications from Orion Innovation.* I agree to receive marketing communications from Orion Innovation. We are committed to protecting and respecting your privacy. Please review our privacy policy for more information. If you consent to us contacting you for this purpose, please tick above. By clicking Register below, you consent to allow Orion Innovation to store and process the personal information submitted above to provide you the content requested.EmailThis field is for validation purposes and should be left unchanged. Home / Perspectives / Built In: Behavioral Design Makes it Easy to do the Right Thing In “Behavioral Design Makes it Easy to do the Right Thing,” author Jeff Link speaks to industry leaders about how behavioral design explores the psychological motivations behind user experiences in order to develop functionalities and features. Orion’s EVP of Experience Design Mimi Young weighs in on how to enhance user experiences and better serve business outcomes. “It’s not just a design process . . . It’s a process of working with organizations and individuals. How do we work with product owners to make it work, and to address their specific needs, but also, keeping in mind, we’re sort of the torch bearer of a particular user and want to create an overall, unified experience?” Mimi later discusses Orion’s approach for redesigning the Rochester Institute of Technology (RIT) website, specifically highlighting the purpose of interviews, research, and analysis. Read the full article on Built In. COIs Experience Design Business Transformation & Automation Services Experience Design Strategy Web Applications