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CMSWire wrote about the changes in the digital customer experience over the past few years, the trends that will continue to change it in the future and how these changes have affected the way that brands interact with their customers today. Our own Jeff Piazza, Senior Vice President, Experience Design, told CMSWire consumers expect products and services they use to be personalized for them, and that it’s table stakes in today’s digital economy.

Jeff Piazza
SVP, Experience Design

“Systems that understand what customers like, and more importantly, what they don’t like, build the relationship between that user and brand.”

Read the full CMSWire article here.

Learn more about our Experience Design Center of Innovation (COI).

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