Customers are switching from pay TV to lower-cost OTT services with advanced features, while existing set-top boxes lag behind. Orion addressed this by using Zodiac Stack to upgrade old set-top boxes with OTT capabilities, cutting costs, enhancing user experience, and improving engagement and revenue.
The client is an American telecommunications and mass media company.
Challenge
With pay TV subscribers cutting back and signing up for lower cost, over-the-top (OTT) applications, such as Netflix and Amazon Prime Video, our team had to rethink set-top boxes, since they were not designed to run OTT apps. There was a high customer churn to competitive services with advanced user interfaces and built in OTT capabilities, and replacing millions of set-top boxes was not realistic due to cost.
Solution
Mit Zodiac Stack haben wir OTT-Apps auf bereits installierten Set-Top-Boxen aktiviert. Die Lösung kostet nur einen Bruchteil des Preises
Using Zodiac Stack, we enabled OTT apps on previously deployed set-top boxes. The solution is a fraction of the price it would have cost to roll out new set-top boxes to each subscriber’s home. Zodiac Stack optimizes the performance of set-top boxes, maximizes life span, and enables cutting-edge user experiences.
Impact
- Reduced cost by not rolling out new set-top boxes to each subscriber’s home
- Improved user experience, content discovery, search function, and recommendations across life, Video on Demand, and OTT applications
- Increased user engagement and customer satisfaction
- Increased ARPU (average revenue per unit) while reducing churn
