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The following is an excerpt from an article written by Matthew Fazelpoor for

Orion Innovation, the Edison-based digital transformation and product development services firm, boasts 30-plus years of experience solving complex business problems for clients across a number of major industries, such as telecommunications, media and technology; professional services; financial services; sports and entertainment; industrial and consumer tech; health care and life sciences; education; and more. Orion has a global footprint – with over 6,400 employees worldwide. The company entered 2024 with a head of steam, following a series of major announcements throughout 2023.

The most recent development came right at the end of the year when Orion was tapped by Liverpool Football Club to become the iconic English soccer team’s official digital transformation officer.

“We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams,” said Raj Patil, Orion CEO, in a statement announcing the partnership. “We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with clients.”

Orion has developed sports industry solutions via its Sports Innovation Lab, including a platform for sports operations, enhanced fan experience, gameday management and more. “We welcome LFC to Orion’s Sport Innovation Lab and look forward to this partnership fueling innovation in the sports industry,” said Satish Kumar, global head of sports & entertainment for Orion.

“It’s fantastic to welcome Orion to the LFC partner family,” said Billy Hogan, CEO of Liverpool FC. “We see strong synergies and cultural fit between our two brands, with similar core values, ambition, and the desire to be best in class digitally.”

Read the full article.

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