An enhanced user experience includes improved accessibility of information and responsive design for seamless viewing across screen sizes and devices, providing a gateway to deeper audience engagement.
The client is a top-rated public University with over 65,000 students, and some of the largest research expenditures in the nation.
Challenge
Looking to reimagine the online presence of their School of Business with nearly two dozen degree programs, the University’s goals ranged from providing a sense of student life and community culture to creating intuitive access to information for its various target audience members.
Solution
Orion’s Experience Design (XD) team was tapped to re-envision the user experience for the School, one that better reflects its reputation as a leading, innovative, inspiring, and inspired institution. Our team crafted strategies to tell the School’s stories that connect people and demonstrate the breadth and impact of the University, and created a consistent, yet flexible, design system that incorporated the University’s branding while supporting the School’s individuality.
Impact
The School’s redesigned website built brand awareness and differentiates the institution from those of other top universities. Improved accessibility of information and responsive design for seamless viewing across screen sizes and devices enhance the user experience, and foster greater engagement with multiple audiences.
